Behind the Surface Podcast
Installing Profitability Series Episode 12: Identifying and Targeting Large Customers

Installing Profitability Series Episode 12: Identifying and Targeting Large Customers

September 7, 2022

Behind the Surface inspires fabricators to take their business to the next level by addressing challenges, sharing strategies, and gathering insights from leading industry experts.

The Installing Profitability Series features Eric Tryon and is brought to you by your friends at BACA Systems. This episode will discuss Identifying and Targeting Large Customers

How do you identify and target large customers? How do you prepare for the financial and infrastructure requirements for these large customers? 

Listen in to this episode of the Installing Profitability podcast as Eric Tryon coaches you through:

    • Blueprinting ideal prospects for your company 
    • Identifying the problems you can solve for prospects
    • Anticipating financial and infrastructure requirements

Learn about ideal prospects and more in this episode of ISFA's podcast. After listening, attend the workshop on September 14 at 2 PM ET, during which Eric will share how to identify and target large customers.

Installing Profitability Series Episode 11: Pricing Strategies

Installing Profitability Series Episode 11: Pricing Strategies

August 3, 2022

Behind the Surface inspires fabricators to take their business to the next level by addressing challenges, sharing strategies, and gathering insights from leading industry experts.

The Installing Profitability Series features Eric Tryon and is brought to you by your friends at BACA Systems. This episode will discuss Pricing Strategies

How do you determine your pricing? Do you have a dedicated system to review and iterate your pricing depending on inflation, material supply, customer demand, operating costs or other factors? How often do you review your pricing structure?   

Some studies suggest that a price change can impact margins by as much as 50%.    

Listen in to this episode of the Installing Profitability podcast as Eric Tryon coaches you through:  

  • Determining price points  
  • Deciding when to absorb costs or raise prices   
  • Justifying increases by fine-tuning and elevating your value proposition  
  • Building a scalable pricing structure for your sales team  

Learn about these critical levers and more in this episode of ISFA's podcast. After listening, attend the workshop on August 10 at 2 PM ET, during which Eric will tackle your specific pricing challenges and concerns. Go to www.ISFAnow.org to register. 

Sales Success in an Uncertain Economy

Sales Success in an Uncertain Economy

July 20, 2022

Behind the Surface inspires fabricators to take their businesses to the next level by addressing challenges, sharing strategies, and gathering insights from leading industry experts. 

Customer Relationship Management (CRM) Software has an incredible impact on the success of your sales team and company culture. CRMs create team accountability and ownership, set expectations and more. Tune in as Tim Saddoris, President of Grand Onyx, Mike Langenderfer, President and CEO of The Countertop Shop, and Nancy Busch, Executive Director of ISFA discuss life before, during, and after implementing CRM software and share their discoveries along the way. Don’t miss this fun, engaging discussion of real-life examples of how CRMs can transform your business!

Tune in and be sure to attend the Workshop on July 27 at 2 pm ET to take advantage of additional tools and insights. Come ready to discuss real-life examples. Register for the workshop at ISFAnow.org.

 

Installing Profitability Series Episode 10: Planning for Growth

Installing Profitability Series Episode 10: Planning for Growth

July 6, 2022

Behind the Surface inspires fabricators to take their business to the next level by addressing challenges, sharing strategies, and gathering insights from leading industry experts.

The Installing Profitability Series features Eric Tryon and is brought to you by your friends at BACA Systems. This episode will discuss Planning for Growth.

"How can I plan for growth when I'm swamped with the day-to-day?"
 
Finding the time and the energy to increase your scope can be challenging, but it's essential nonetheless. Attend the next Installing Profitability Workshop to learn how you can position your business for the next big opportunity by:
1. Thinking strategically: Focus on the right drivers.
2. Determining the destination: Where do you want to go? What does the future look like?
3. Anticipating the challenges: What is at stake and how do you find the best approach?

Learn how to tackle growth from real-world case studies and professional insights at the next Installing Profitability Workshop on July 13 at 2 pm ET. Go to www.ISFAnow.org to register. 

Installing Profitability Series Episode 9: Performance Improvement Plans & Fierce Conversations

Installing Profitability Series Episode 9: Performance Improvement Plans & Fierce Conversations

June 1, 2022

Behind the Surface inspires fabricators to take their business to the next level by addressing challenges, sharing strategies, and gathering insights from leading industry experts.

 

The Installing Profitability Series features Eric Tryon and is brought to you by your friends at BACA Systems. This episode will discuss Performance Improvement Plans & Fierce Conversations.

 

What happens when you have a team member who is underperforming? That is never an easy conversation to have. You must first have the right tool in place to help identify the root cause of the issue. This tool will provide clarity for both the manager and the employee, enrich the work relationship and be a valuable learning opportunity for both parties. What is this tool?

 

Tune in and attend our Workshop on June 15 at 2 pm ET as we dive in further and discuss real-life examples!

Coloring Book to Masterpiece: Recorded live at Coverings 2022

Coloring Book to Masterpiece: Recorded live at Coverings 2022

May 11, 2022

Behind the Surface inspires fabricators to take their business to the next level by addressing challenges, sharing strategies, and gathering insights from leading industry experts.

Creating a positive, engaging consumer experience is vital in today’s highly competitive market. Consumer experience is the number one driver in their purchase decision. Having the right software and sales process in place to capture the emotional attention of your consumer from the start will lead to an overall better experience for all, providing more opportunities to add value for your consumer and increasing your profit. The process is not one-size-fits-all, only you can determine what’s best for your business!

Be sure to register for the coinciding workshop on May 18 to take advantage of additional tools and insights!

Installing Profitability Series Episode 8: Managing by the Numbers

Installing Profitability Series Episode 8: Managing by the Numbers

May 4, 2022

Behind the Surface inspires fabricators to take their business to the next level by addressing challenges, sharing strategies, and gathering insights from leading industry experts.

 

The Installing Profitability Series features Eric Tryon and is brought to you by your friends at BACA Systems. This episode will discuss Managing by the Numbers.

 

Numbers don't lie. To find out what existing strategies are working for your team, you must have the right tools in place to track data and metrics. Those numbers will do the heavy lifting for you and provide proper direction and goals for your team. You are not going to get it right out of the gate but you must commit to start somewhere!

 

Join us for the related Workshop on May 11 as we discuss where to start and dive into some case studies!

 

Helping Dreamers Do

Helping Dreamers Do

April 20, 2022

Behind the Surface inspires fabricators to take their business to the next level by addressing challenges, sharing strategies, and gathering insights from leading industry experts.

 

Have you ever thought about what’s next in your personal and professional life? Every fabricator has created something that no one else has ever thought of before. But the real opportunity is building upon what you may already know. What great idea are you sitting on that could be the next chapter in your success story?

 

Join Nancy Busch and special guest Michael Bustin, Durasein’s electric Global Chief Growth Officer, for a lively conversation that will drill down on ways to identify and tap into new opportunities that may be sitting right in front of you.

 

Tune in and be sure to attend the Workshop on April 27 at 2 pm ET as we dive further into this topic! Register for the workshop at ISFAnow.org.

Installing Profitability Series Episode 7: Human Capital Assets: Building Management Teams

Installing Profitability Series Episode 7: Human Capital Assets: Building Management Teams

April 6, 2022

Behind the Surface inspires fabricators to take their business to the next level by addressing challenges, sharing strategies, and gathering insights from leading industry experts.

 

The Installing Profitability Series features Eric Tryon and is brought to you by your friends at BACA Systems. This episode will discuss Human Capital Assets: Building Management Teams.

 

Building a management team is an investment, not an expense! You're only going to get so far by yourself. You must assemble a team to help handle your business growth, or you will get stuck or go backwards. What steps must you take to build a successful management team so that you can free yourself to work ON your business, not in it? Tune in and be sure to attend the Workshop on April 13 at 2 pm ET as we dive further into this topic! Register for the workshop at ISFAnow.org.

Installing Profitability Series Episode 6: Human Capital Assets: Hiring, Onboarding & Training

Installing Profitability Series Episode 6: Human Capital Assets: Hiring, Onboarding & Training

March 23, 2022

Behind the Surface inspires fabricators to take their business to the next level by addressing challenges, sharing strategies, and gathering insights from leading industry experts.

The Installing Profitability Series features Eric Tryon and is brought to you by your friends at BACA Systems. In this episode, we will discuss Hiring, Onboarding & Training

For businesses that are the most successful, it’s the people that make the difference! You only have one opportunity to make the first impression! Find out how a planned onboarding process will set the tone for a successful work relationship. Even including some fun and games! Tune in and be sure to attend the Workshop on March 30 at 2 pm ET as we dive further into this topic! Register for the workshop at ISFAnow.org. 

Podbean App

Play this podcast on Podbean App