Behind the Surface Podcast
Coloring Book to Masterpiece: Creating an emotional experience for your consumer

Coloring Book to Masterpiece: Creating an emotional experience for your consumer

May 11, 2022

Behind the Surface inspires fabricators to take their business to the next level by addressing challenges, sharing strategies, and gathering insights from leading industry experts.

Creating a positive, engaging consumer experience is vital in today’s highly competitive market. Consumer experience is the number one driver in their purchase decision. Having the right software and sales process in place to capture the emotional attention of your consumer from the start will lead to an overall better experience for all, providing more opportunities to add value for your consumer and increasing your profit. The process is not one-size-fits-all, only you can determine what’s best for your business!

Be sure to register for the coinciding workshop on May 18 to take advantage of additional tools and insights!

Installing Profitability Series Episode 8: Managing by the Numbers

Installing Profitability Series Episode 8: Managing by the Numbers

May 4, 2022

Behind the Surface inspires fabricators to take their business to the next level by addressing challenges, sharing strategies, and gathering insights from leading industry experts.

 

The Installing Profitability Series features Eric Tryon and is brought to you by your friends at BACA Systems. This episode will discuss Managing by the Numbers.

 

Numbers don't lie. To find out what existing strategies are working for your team, you must have the right tools in place to track data and metrics. Those numbers will do the heavy lifting for you and provide proper direction and goals for your team. You are not going to get it right out of the gate but you must commit to start somewhere!

 

Join us for the related Workshop on May 11 as we discuss where to start and dive into some case studies!

 

Helping Dreamers Do

Helping Dreamers Do

April 20, 2022

Behind the Surface inspires fabricators to take their business to the next level by addressing challenges, sharing strategies, and gathering insights from leading industry experts.

 

Have you ever thought about what’s next in your personal and professional life? Every fabricator has created something that no one else has ever thought of before. But the real opportunity is building upon what you may already know. What great idea are you sitting on that could be the next chapter in your success story?

 

Join Nancy Busch and special guest Michael Bustin, Durasein’s electric Global Chief Growth Officer, for a lively conversation that will drill down on ways to identify and tap into new opportunities that may be sitting right in front of you.

 

Tune in and be sure to attend the Workshop on April 27 at 2 pm ET as we dive further into this topic! Register for the workshop at ISFAnow.org.

Installing Profitability Series Episode 7: Human Capital Assets: Building Management Teams

Installing Profitability Series Episode 7: Human Capital Assets: Building Management Teams

April 6, 2022

Behind the Surface inspires fabricators to take their business to the next level by addressing challenges, sharing strategies, and gathering insights from leading industry experts.

 

The Installing Profitability Series features Eric Tryon and is brought to you by your friends at BACA Systems. This episode will discuss Human Capital Assets: Building Management Teams.

 

Building a management team is an investment, not an expense! You're only going to get so far by yourself. You must assemble a team to help handle your business growth, or you will get stuck or go backwards. What steps must you take to build a successful management team so that you can free yourself to work ON your business, not in it? Tune in and be sure to attend the Workshop on April 13 at 2 pm ET as we dive further into this topic! Register for the workshop at ISFAnow.org.

Installing Profitability Series Episode 6: Human Capital Assets: Hiring, Onboarding & Training

Installing Profitability Series Episode 6: Human Capital Assets: Hiring, Onboarding & Training

March 23, 2022

Behind the Surface inspires fabricators to take their business to the next level by addressing challenges, sharing strategies, and gathering insights from leading industry experts.

The Installing Profitability Series features Eric Tryon and is brought to you by your friends at BACA Systems. In this episode, we will discuss Hiring, Onboarding & Training

For businesses that are the most successful, it’s the people that make the difference! You only have one opportunity to make the first impression! Find out how a planned onboarding process will set the tone for a successful work relationship. Even including some fun and games! Tune in and be sure to attend the Workshop on March 30 at 2 pm ET as we dive further into this topic! Register for the workshop at ISFAnow.org. 

Installing Profitability Series Episode 5: Human Assets: Job Descriptions, Interviews & Recruiting

Installing Profitability Series Episode 5: Human Assets: Job Descriptions, Interviews & Recruiting

February 16, 2022

Behind the Surface inspires fabricators to take their business to the next level by addressing challenges, sharing strategies, and gathering insights from leading industry experts.

The Installing Profitability Series features Eric Tryon and is brought to you by your friends at BACA Systems. In this episode, we will discuss Job Descriptions, Interviews & Recruiting

Creating SOPs and Other Workflow Documentation

Creating SOPs and Other Workflow Documentation

January 25, 2022

Behind the Surface inspires fabricators to take their businesses to the next level by addressing challenges, sharing strategies, and gathering insights from leading industry experts.

Standard Operating Procedures: You know you need them, but where do you start? SOPs and other workflow documentation are essential to running safe and efficient processes, but did you know they can also increase the value of your business? That’s right! Companies that have defined SOPs hold a higher value in the eyes of investors and buyers, and they will consistently outperform competitors. 

Join Stephen Alberts, owner of the Countertop Marketing Company, as he presents easy, tech-savvy ways to create SOPs and other digital documentation for your workflows. Create robust, concise and clear SOPs in just minutes, and minimize opportunities for costly and dangerous errors.

Installing Profitability Series Reducing Material Costs Part 4: Equipment & Technology

Installing Profitability Series Reducing Material Costs Part 4: Equipment & Technology

January 12, 2022

Behind the Surface inspires fabricators to take their business to the next level by addressing challenges, sharing strategies, and gathering insights from leading industry experts.

The Installing Profitability Series features Eric Tryon and is brought to you by your friends at BACA Systems. in the fourth episode of the conversation on Reducing Material Costs, we discuss Equipment & Technology!

Installing Profitability Series Reducing Material Costs Part 3: Sales Program Design & Showroom Layout

Installing Profitability Series Reducing Material Costs Part 3: Sales Program Design & Showroom Layout

December 1, 2021

Behind the Surface inspires fabricators to take their business to the next level by addressing challenges, sharing strategies, and gathering insights from leading industry experts.

The Installing Profitability Series features Eric Tryon and is brought to you by your friends at BACA Systems. In this third conversation on Reducing Material Costs, we discuss Sales Program Design & Showroom Layout!

Installing Profitability Series Reducing Material Costs Part 2: Save a Slab

Installing Profitability Series Reducing Material Costs Part 2: Save a Slab

November 3, 2021

Behind the Surface inspires fabricators to take their business to the next level by addressing challenges, sharing strategies, and gathering insights from leading industry experts.

The Installing Profitability Series features Eric Tryon and is brought to you by your friends at BACA Systems. Next, in this four-part conversation on Reducing Material Costs, we discuss finding opportunities to increase yield and cut fewer slabs!

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