Behind the Surface
Behind the Surface is the ultimate podcast for fabricators! From mastering the latest tools and materials to navigating business challenges and enhancing your creative process, our podcast covers it all. Join us for insightful interviews with industry leaders, expert roundtable discussions and actionable insights designed to empower fabricators at every level.
Episodes
Monday Mar 06, 2023
A Sales Rep Clinic
Monday Mar 06, 2023
Monday Mar 06, 2023
Do you need to train your salespeople in the art of selling specifically for the surface fabrication business? Are you struggling to find the time to provide the comprehensive training necessary to develop your team's skills? Join Justin Shaw from Stone Fabricator Elite and Behind the Surface host Nancy Busch for A Sales Rep Clinic Introduction. Learn how this eight-part webinar series can help you navigate the sales process more efficiently, engage better with potential customers and close more deals.
Monday Feb 13, 2023
Industry Outlook: A Supply Chain Perspective
Monday Feb 13, 2023
Monday Feb 13, 2023
In this episode of Behind the Surface, Matthew Bodoff, Business Development Manager at Ineos Composites, and Chris Anderson, Business Development Manager at US Silica, discuss quartz supply from a raw material supplier’s perspective.
The pandemic and the winter storms of 2021 affected the supply chain, and where does that leave us today? Listen in to better understand the current reality, forecast, and how providing your input can help the future development of the category.
Monday Jan 16, 2023
How the Top Fabricators are Planning for Turbulent Times
Monday Jan 16, 2023
Monday Jan 16, 2023
How are you planning for an economic downturn? Will you be taking an offensive or defensive approach? In this episode of the Behind the Surface podcast, Ed Young of Fabricator’s Business Coach and Justin Shaw from Stone Fabricator Elite join Nancy Busch to discuss effective business strategies to survive what challenges your business may be facing in these turbulent times.
Wednesday Dec 07, 2022
Installing Profitability® Series Episode 15: Coaching for Performance
Wednesday Dec 07, 2022
Wednesday Dec 07, 2022
How do you use good delegation to inspire your team? How do you set expectations and timelines with your power players?
Listen in to this episode of the Installing Profitability® podcast as Eric Tryon coaches you through:
The power of good delegation: How to accomplish more by inspiring others
Creating clarity: Expectations, rules of engagement and timelines
Identifying your power players and your opportunities
Learn more about delegation, expectation and more in this episode of ISFA’s podcast. After listening, attend the workshop on December 14 at 2 PM ET, during which Eric will share how to coach for performance.
Wednesday Nov 02, 2022
Installing Profitability® Series Episode 14: Annual Strategic Planning
Wednesday Nov 02, 2022
Wednesday Nov 02, 2022
The Installing Profitability® Series features Eric Tryon and is brought to you by your friends at BACA Systems. This episode will discuss Annual Strategic Planning.
Working on the business compared to in the business
Year in review: evaluating wins & losses
Identifying the next big opportunity
Creating team focus and game plans
After listening, attend the workshop on November 9 at 2 PM ET, during which Eric will dive into annual strategic planning. Go to ISFAnow.org to register.
Wednesday Oct 05, 2022
Installing Profitability® Series Episode 13: Commercial Channel Success
Wednesday Oct 05, 2022
Wednesday Oct 05, 2022
The Installing Profitability® Series features Eric Tryon and is brought to you by your friends at BACA Systems. This episode will discuss Commercial Channel Success.
Commercial & Residential Projects: Apples & Oranges
Get educated and learn the game
Financial Capacities & Impact
Estimating & Personnel
After listening, attend the workshop on October 12 at 2 PM ET. Go to ISFAnow.org to register.
Wednesday Sep 07, 2022
Installing Profitability® Series Episode 12: Identifying and Targeting Large Customers
Wednesday Sep 07, 2022
Wednesday Sep 07, 2022
The Installing Profitability® Series features Eric Tryon and is brought to you by your friends at BACA Systems. This episode will discuss Identifying and Targeting Large Customers.
How do you identify and target large customers? How do you prepare for the financial and infrastructure requirements for these large customers?
Listen in to this episode of the Installing Profitability podcast as Eric Tryon coaches you through:
Blueprinting ideal prospects for your company
Identifying the problems you can solve for prospects
Anticipating financial and infrastructure requirements
Learn about ideal prospects and more in this episode of ISFA's podcast. After listening, attend the workshop on September 14 at 2 PM ET, during which Eric will share how to identify and target large customers.
Wednesday Aug 03, 2022
Installing Profitability® Series Episode 11: Pricing Strategies
Wednesday Aug 03, 2022
Wednesday Aug 03, 2022
The Installing Profitability® Series features Eric Tryon and is brought to you by your friends at BACA Systems. This episode will discuss Pricing Strategies.
How do you determine your pricing? Do you have a dedicated system to review and iterate your pricing depending on inflation, material supply, customer demand, operating costs or other factors? How often do you review your pricing structure?
Some studies suggest that a price change can impact margins by as much as 50%.
Listen in to this episode of the Installing Profitability podcast as Eric Tryon coaches you through:
Determining price points
Deciding when to absorb costs or raise prices
Justifying increases by fine-tuning and elevating your value proposition
Building a scalable pricing structure for your sales team
Learn about these critical levers and more in this episode of ISFA's podcast. After listening, attend the workshop on August 10 at 2 PM ET, during which Eric will tackle your specific pricing challenges and concerns. Go to www.ISFAnow.org to register.
Wednesday Jul 20, 2022
Sales Success in an Uncertain Economy
Wednesday Jul 20, 2022
Wednesday Jul 20, 2022
Customer Relationship Management (CRM) Software has an incredible impact on the success of your sales team and company culture. CRMs create team accountability and ownership, set expectations and more. Tune in as Tim Saddoris, President of Grand Onyx, Mike Langenderfer, President and CEO of The Countertop Shop, and Nancy Busch, Executive Director of ISFA discuss life before, during, and after implementing CRM software and share their discoveries along the way. Don’t miss this fun, engaging discussion of real-life examples of how CRMs can transform your business!
Tune in and be sure to attend the Workshop on July 27 at 2 pm ET to take advantage of additional tools and insights. Come ready to discuss real-life examples. Register for the workshop at ISFAnow.org.
Wednesday Jul 06, 2022
Installing Profitability® Series Episode 10: Planning for Growth
Wednesday Jul 06, 2022
Wednesday Jul 06, 2022
The Installing Profitability® Series features Eric Tryon and is brought to you by your friends at BACA Systems. This episode will discuss Planning for Growth.
"How can I plan for growth when I'm swamped with the day-to-day?"
Finding the time and the energy to increase your scope can be challenging, but it's essential nonetheless. Attend the next Installing Profitability® Workshop to learn how you can position your business for the next big opportunity by:
1. Thinking strategically: Focus on the right drivers.2. Determining the destination: Where do you want to go? What does the future look like?3. Anticipating the challenges: What is at stake and how do you find the best approach?Learn how to tackle growth from real-world case studies and professional insights at the next Installing Profitability® Workshop on July 13 at 2 pm ET. Go to www.ISFAnow.org to register.