Tune in for ISFA‘s podcast, Behind the Surface. With each episode, Behind the Surface inspires fabricators to take their business to the next level by addressing challenges, sharing strategies, and gathering insights from leading industry experts.
Episodes
Monday Sep 18, 2023
Monday Sep 18, 2023
Behind the Surface inspires fabricators to take their business to the next level by addressing challenges, sharing strategies, and gathering insights from leading industry experts.
In this episode, we’re joined by Stephen Alberts from Countertop Marketing Co. to discuss accessible and inexpensive marketing tools fabrication shops can use to glean customer insights and increase sales.
Starting with the basics, Stephen walks listeners through his recommendations with practical advice on the benefits of each tool. He’ll cover:
- Customer Relationship Management (CRM) software.
- Google Analytics.
- Tracking calls and web form submissions: customizing to get the actionable data.
- Other tools and metrics to keep an eye on.
Tune in to learn how to level up your marketing game in your fabrication shop and get results that bring in more revenue.
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